Unlocking New Business Niches: A Roadmap for Insurance Networks
Presentation
January 28 | 9:00 AM
This session provides insurance networks with a step-by-step framework to help member agencies successfully develop and grow niche market specializations. Participants will explore a proven process that includes:
- Conducting effective market research to uncover profitable opportunities
- Building carrier alignment to support long-term growth
- Developing internal expertise and training for producers
- Creating targeted marketing and client experience strategies
- Using performance metrics to measure and sustain success
Attendees will walk away with actionable insights on how to identify high-potential niches, equip producers with the tools to win, and move beyond the traditional “quote and pray” approach toward a smarter, more consultative sales model.
By implementing this roadmap, networks can enhance member agency growth, strengthen carrier relationships, and improve recruitment and retention—solidifying their role as strategic partners in the independent distribution channel.
Mike Strakhov (Moderator)
INA Advisory Committee
Elizabeth Schenk
Executive Vice President, Network Partnerships, Renaissance
